Call it whatever you like: Personal brand, career brand, or professional reputation. Here’s how to build it

In a workplace increasingly defined by hybrid schedules, crowded digital channels, and shifting norms around visibility, being “good at your job” is no longer enough to ensure your work is recognized. Many professionals—particularly those who are thoughtful, collaborative, or less inclined toward self-promotion—find themselves doing high-quality work that goes largely unseen. To better understand what it takes to build meaningful visibility and influence in this environment, I spoke with Lorraine K. Lee, an award-winning keynote speaker and the best-selling author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. Lee also teaches popular courses at LinkedIn Learning and Stanford University, and her insights have been featured in numerous national outlets. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/cupofambition.png","imageMobileUrl":"https:\/\/images.fast